Chapter 7 Marketing/PR
Monthly Designation Perpetual Calendar
(Updated 5-6-08)
In August of 2007, the ACNM Region IV, Chapter 7 decided to ask practices in our region to each take responsibility for a piece of the overall effort to spread the word about nurse-midwives in Michigan. The decision was made by the Advisory Council to ask each practice to take a month. During your month, it is hoped that you can do something related to marketing or public relations, such as invite a local reporter in to photograph you in your office, offer free pap smears with payment of annual exam fee, attend a health fair, place an ad, etc. Let the Chapter know what you are planning, so we might look for opportunities to magnify your efforts or coordinate them with those of others. This is for 2007 and beyond. We’re going to see how well this works. See Susan Greenlee with questions or suggestions (sgreenleecnm@comcast.net). Thank you!
Dates of national observances courtesy of the CDC’s Office of Women’s Health unless otherwise noted.
January
Practice designated for this month:
Oakland-Macomb Ob-Gyn (Danette Lee et al in Troy Beaumont)
Cervical Health
Awareness Month, January
National Cervical Cancer Coalition - http://www.nccc-online.org/awareness.html
CDC - http://www.cdc.gov/cancer/cervical/
www.michigancancer.org
National Birth Defects Prevention Month, January
March of Dimes - http://www.marchofdimes.com/
CDC - http://www.cdc.gov/ncbddd/bd/default.htm
National Folic Acid
Awareness Week: 2nd
week of January
February
Practice designated for this month:
McClaren Midwifery Services (Jeanne Phillpotts et al in
National Wear Red Day,
February 1 (for Heart Disease)
The Heart Truth, NIH - http://www.nhlbi.nih.gov/health/hearttruth/
Go Red for Women, American Heart Association - http://www.goredforwomen.org/
CDC - http://www.cdc.gov/women/heart/index.htm
American Heart Month
This is an opportunity to increase awareness about the leading
causes of
death, and learn more about risk factors, warning signs and lifesaving
emergency response techniques.
American Heart Association - http://www.americanheart.org/presenter.jhtml?identifier=1200000
CDC - http://www.cdc.gov/dhdsp/announcements/american_heart_month.htm
International
Prenatal Infection Prevention Month
This opportunity brings attention to prevention methods that can
help
protect babies not only from GBS, but other infections as well.
Group B Strep International - http://www.groupbstrepinternational.org/resources_PIP.html
CDC - http://www.cdc.gov/Features/Pregnancy/
National Girls and Women in Sports Day, early Feb. (see cdc.gov for current date)
Nat’l Teen Dating Violence Awareness & Prevention Week: 2nd week of Feb.
National Eating Disorders Awareness Week: end of Feb.
March
Practices designated for this month:
The Greenhouse Birth Center (Kip Kozlowski et al in
Janes St
National
Women and
Girls HIV/AIDS Awareness Day, mid-March (see cdc.gov for current
date)
The purpose of this annual day is to raise awareness of the increasing
impact
of HIV/AIDS on women and girls and encourage women and girls to take
Action.
The theme for 2008 is "Honoring Our Sisters: Women Living with
HIV/AIDS".
HHS OWH - http://www.womenshealth.gov/hiv/NWGHAAD/
CDC - http://www.cdc.gov/hiv/topics/women/index.htm
American
Diabetes
Alert Day, near end of March (see cdc.gov for current date)
This is a one-day, “wake-up” call to inform the American public about
the
seriousness of diabetes.
American Diabetes Association - http://www.diabetes.org/communityprograms-and-localevents/americandiabetesalert.jsp
CDC - http://www.cdc.gov/diabetes/
National Colorectal
Cancer Awareness Month
The goal is to increase awareness that colorectal cancer is largely
preventable, treatable and beatable.
Prevent Cancer Foundation - http://www.preventcancer.org/colorectal3c.aspx?id=1036
CDC - http://www.cdc.gov/cancer/
Also, see www.michigancancer.org
National
Endometriosis Awareness Month
Women’s History Month
April
Practice designated for this month:
Synergy (Filter, Bader et al, in
CDC - http://www.cdc.gov/ncipc/dvp/SV/default.htm
Women’s Eye Health
and Safety Month
World Health Day: early April (see cdc.gov for current date)
May
Practices designated for this month:
University Women’s Care (Hutzel)
Mother’s Own Birth and Women’s Center (Linda Johnson in Temperance)
National
Women’s
Health Week, second week in May
HHS OWH - http://www.womenshealth.gov/WHW/
CDC OWH - http://www.cdc.gov/women/
Lupus
Awareness
Month
National
Osteoporosis Awareness & Prevention Month
National
Teen
Pregnancy Prevention Month
National Women’s Check-Up Day, week after Mothers’ Day (see cdc.gov for current date)
Fibromyalgia Awareness Day, week after Mothers’ Day (see cdc.gov for current date)
June
Practices designated for this month:
Metro Partners in Women’s Health (Trish Scane et al,
Valley Ob-Gyn (Pfundt, Brooks, et al in
National
Scleroderma Awareness Month
July
Practices designated for this month:
Henry Ford Midwives
Women’s Ob-Gyn (Hammis et al in
International Group B Strep Awareness Month
August
Practice designated for this month:
Mid Michigan Ob/Gyn (Varner et al in
National Immunization Awareness Month
September
Practices designated for this month:
Everyday Blessings (Katie Lavery et al, Jackson)
Eastside Gyn &Ob (Rossie in
Gynecologic Cancer Awareness Month
Ovarian Cancer Awareness Month
National Women’s Health and Fitness Day, near end of Sept. (see cdc.gov for current date)
October
Practices designated for this month:
Anne Marie Mitchell’s practice (
National Breast Cancer
Awareness Month
see www.michigancancer.org
Domestic Violence Awareness Month
Children’s Health Month
National Midwifery Week, 2nd week of October (per ACNM)
National Mammography Day (mid-month, see cdc.gov for current date)
November
Practice designated for this month:
American Diabetes Month
National Lung Cancer Awareness Month
Michigan Cancer Consortium’s Tobacco
Cessation Awareness Month
see
www.michigancancer.org
Great American Smokeout,
(mid-month)
National Influenza Vaccination Week (end of
month)
National Family Caregiver Month
December
Practice designated for this month:
IHA Nurse-Midwives (Bachman et al in